The Java program is fairly intuitive, with easy-to-navigate tabs. Additionally, you can export any or all of the data into Excel for further analysis. So say you're using Optify, Moz, or RavenSEO to monitor your links or rankings for specific keywords -- you could simply create a .csv file from your spreadsheet, make a few adjustments for the proper formatting, and upload it to those tools.
Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business.
I added one keyword to the page in plain text because adding the actual ‘keyword phrase’ itself would have made my text read a bit keyword stuffed for other variations of the main term. It gets interesting if you do that to a lot of pages, and a lot of keyword phrases. The important thing is keyword research – and knowing which unique keywords to add.

Comparing your Google Analytics data side by side with the dates of official algorithm updates is useful in diagnosing a site health issue or traffic drop. In the above example, a new client thought it was a switch to HTTPS and server downtime that caused the drop when it was actually the May 6, 2015, Google Quality Algorithm (originally called Phantom 2 in some circles) that caused the sudden drop in organic traffic – and the problem was probably compounded by unnatural linking practices. (This client did eventually receive a penalty for unnatural links when they ignored our advice to clean up).

QUOTE: “And we do that across the whole website to kind of figure out where we see the quality of this website. And that’s something that could definitely be affecting your website overall in the search results. So if you really work to make sure that these comments are really high quality content, that they bring value, engagement into your pages, then that’s fantastic. That’s something that I think you should definitely make it so that search engines can pick that up on.”  John Mueller, Google 2016
A poor 404 page and user interaction with it, can only lead to a ‘poor user experience’ signal at Google’s end, for a number of reasons. I will highlight a poor 404 page in my audits and actually programmatically look for signs of this issue when I scan a site. I don’t know if Google looks at your site that way to rate it e.g. algorithmically determines if you have a good 404 page – or if it is a UX factor, something to be taken into consideration further down the line – or purely to get you thinking about 404 pages (in general) to help prevent Google wasting resources indexing crud pages and presenting poor results to searchers. I think rather that any rating would be a second order scoring including data from user activity on the SERPs – stuff we as SEO can’t see.
QUOTE: “Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site.” Sitemaps.org, 2020
You can probably include up to 12 words that will be counted as part of a page title, and consider using your important keywords in the first 8 words. The rest of your page title historically counted as normal text on the page, but recent tests (2019) would indicate this is no longer the case. Words beyond the 12th word may be completely ignored by Google.
To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect32 from non-preferred URLs to the dominant URL is a good solution for this. You may also use canonical URL or use the rel="canonical"33 link element if you cannot redirect.
Kelly Wilhelme currently manages all of Weidert Group's marketing efforts. Through her past experience as an inbound marketing consultant on our client service team and, prior to that in financial services communication, she has a deep understanding of complex businesses and a desire to help them grow. Kelly has a passion for communication strategy, layout and design, as well as writing and content creation.

Determine who your main online competitors are. Research how they work, how they market and how big of a market share you believe they have. Sign up for e-newsletters, research their press releases and determine the strengths and weaknesses of each online competitor. You may even need to purchase something from them in order to understand how they complete their sales process.


Your Brand Persona and Target Audience. When you eventually start creating content, you have to know who you’re talking to and tailor your brand voice to appeal to them uniquely. If you aren’t targeting the right audience (those people who will lean in to hear what you’re saying), you won’t find success. And, if you can’t find a way to stand out, you’ll blend into the hordes of other brands competing for attention in your industry.

Good news for web designers, content managers and search engine optimisers! ” Google clearly states, “If the website feels inadequately updated and inadequately maintained for its purpose, the Low rating is probably warranted.” although does stipulate again its horses for courses…..if everybody else is crap, then you’ll still fly – not much of those SERPs about these days.
Think, that one day, your website will have to pass a manual review by ‘Google’ – the better rankings you get, or the more traffic you get, the more likely you are to be reviewed. Know that Google, at least classes even useful sites as spammy, according to leaked documents. If you want a site to rank high in Google – it better ‘do’ something other than exist only link to another site because of a paid commission. Know that to succeed, your website needs to be USEFUL, to a visitor that Google will send you – and a useful website is not just a website, with a sole commercial intent, of sending a visitor from Google to another site – or a ‘thin affiliate’ as Google CLASSIFIES it.

Ranking refers to the process search engines use to determine where a particular piece of content should appear on a SERP. Search visibility refers to how prominently a piece of content is displayed in search engine results. Highly visible content (usually the content that ranks highest) may appear right at the top of organic search results or even in a featured snippet, while less-visible content may not appear until searchers click to page two and beyond

QUOTE: “Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection. The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data that reveals what those people searched for, except in the case of ads.” Danny Sullivan, Google 2013


QUOTE: “So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience.” Google 2012
You’ll likely compile a lot of keywords. How do you know which to tackle first? It could be a good idea to prioritize high-volume keywords that your competitors are not currently ranking for. On the flip side, you could also see which keywords from your list your competitors are already ranking for and prioritize those. The former is great when you want to take advantage of your competitors’ missed opportunities, while the latter is an aggressive strategy that sets you up to compete for keywords your competitors are already performing well for.
Keywords are as much about your audience as they are about your content, because you might describe what you offer in a slightly different way than some people ask for it. To create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors — the language they use and the type of content they seek. You can do this by talking to your customers, frequenting forums and community groups, and doing your own keyword research with a tool like Keyword Explorer.
I used to think it could take more to get a subfolder trusted than say an individual file and I guess this sways me to use files on most websites I created (back in the day). Once subfolders are trusted, it’s 6 or half a dozen, what the actual difference is in terms of ranking in Google – usually, rankings in Google are more determined by how RELEVANT or REPUTABLE a page is to a query.

QUOTE: “One of the difficulties of running a great website that focuses on UGC is keeping the overall quality upright. Without some level of policing and evaluating the content, most sites are overrun by spam and low-quality content. This is less of a technical issue than a general quality one, and in my opinion, not something that’s limited to Google’s algorithms. If you want to create a fantastic experience for everyone who visits, if you focus on content created by users, then you generally need to provide some guidance towards what you consider to be important (and sometimes, strict control when it comes to those who abuse your house rules). When I look at the great forums & online communities that I frequent, one thing they have in common is that they (be it the owners or the regulars) have high expectations, and are willing to take action & be vocal when new users don’t meet those expectations.” John Mueller, Google 2016
Publicity: Getting your business featured on media outlets can be a great way to reach new customers, but connecting with the right people to make it happen can sometimes be difficult. You can always submit and post press releases for news and announcements from your business through online press release distribution services. While press releases can work, they can also be time-consuming and are often ignored. Another option that often produces better results is to sign up for media requests through Help A Reporter Out. Once you sign up, you'll receive emails listing requests for professional sources from media outlets, including newspapers, magazines, radio and TV programs, blogs, and podcasts.

If you’re new to internet marketing and wish to get online as quickly and inexpensively as possible you can start with a social media platform like Facebook - you can create a business Facebook page in less than an hour. However, if you want more control over your online presence, a customized website is more appropriate. Ideally you should have both a website and a social media presence, with each linking to the other.


Google knows who links to you, the “quality” of those links, and whom you link to. These – and other factors – help ultimately determine where a page on your site ranks. To make it more confusing – the page that ranks on your site might not be the page you want to rank, or even the page that determines your rankings for this term. Once Google has worked out your domain authority – sometimes it seems that the most relevant page on your site Google HAS NO ISSUE with will rank.

As keywords define each page of your site, you can use them to organize your content and formulate a strategy. The most basic way to do this is to start a spreadsheet (your "content to keyword map") and identify your primary keyword for each article. You can then build your sheet to your own requirements, add keyword search volume, organic traffic, page authority and any other metrics that are important to your business.
Keywords are as much about your audience as they are about your content, because you might describe what you offer in a slightly different way than some people ask for it. To create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors — the language they use and the type of content they seek. You can do this by talking to your customers, frequenting forums and community groups, and doing your own keyword research with a tool like Keyword Explorer.
QUOTE: “Some Low-quality pages have adequate MC (main content on the page) present, but it is difficult to use the MC due to disruptive, highly distracting, or misleading Ads/SC. Misleading titles can result in a very poor user experience when users click a link only to find that the page does not match their expectations.” Google Search Quality Evaluator Guidelines 2015
Websites that have extremely negative or malicious reputations. Also use the Lowest rating for violations of the Google Webmaster Quality Guidelines. Finally, Lowest+ may be used both for pages with many low-quality characteristics and for pages whose lack of a single Page Quality characteristic makes you question the true purpose of the page. Important: Negative reputation is sufficient reason to give a page a Low quality rating. Evidence of truly malicious or fraudulent behavior warrants the Lowest rating.
Disclaimer: “Whilst I have made every effort to ensure that the information I have provided is correct, It is not advice.; I cannot accept any responsibility or liability for any errors or omissions. The author does not vouch for third party sites or any third party service. Visit third party sites at your own risk.  I am not directly partnered with Google or any other third party. This website uses cookies only for analytics and basic website functions. This article does not constitute legal advice. The author does not accept any liability that might arise from accessing the data presented on this site. Links to internal pages promote my own content and services.” Shaun Anderson, Hobo
Email Marketing: Email can be an effective way to maintain a connection between your business and its customers. You can purchase email addresses of customers and prospective customers, but the best results usually come from emails collected on your website. You can entice people to give you their emails through a quality free offer, such as a downloadable resource, called a lead magnet. Once you have their email, you can send a newsletter, special offers, and other information your target market would be interested in—as long as you follow laws and regulations around email marketing.
Site. Migration. No two words elicit more fear, joy, or excitement to a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements, and compromises forged through hallway chats. ... The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off. Learn more in this video!
If you take money online, in any way, you NEED to have an accessible and satisfying ‘customer service’ type page. Google says, “Contact information and customer service information are extremely important for websites that handle money, such as stores, banks, credit card companies, etc. Users need a way to ask questions or get help when a problem occurs. For shopping websites, we’ll ask you to do some special checks. Look for contact information—including the store’s policies on payment, exchanges, and returns. “ Google urges quality raters to be a ‘detective’ in finding this information about you – so it must be important to them.
We’ve used other tools in the past, but SE Ranking offers more up-to-date data and information, which benefits our agency and clients. SE Ranking allows us to access historical data with just a few clicks without ever having to leave the interface. From daily ranking updates to current search volume trends, there are numerous aspects that are essential when formulating client strategies, and with SE Ranking’s continuously updated system we are able to use this data to help our clients succeed.
QUOTE: “I don’t think we even see what people are doing on your website if they’re filling out forms or not if they’re converting to actually buying something so if we can’t really see that then that’s not something that we’d be able to take into account anyway. So from my point of view that’s not something I’d really treat as a ranking factor. Of course if people are going to your website and they’re filling out forms or signing up for your service or for a newsletter then generally that’s a sign that you’re doing the right things.”. John Mueller, Google 2015
We’ve used other tools in the past, but SE Ranking offers more up-to-date data and information, which benefits our agency and clients. SE Ranking allows us to access historical data with just a few clicks without ever having to leave the interface. From daily ranking updates to current search volume trends, there are numerous aspects that are essential when formulating client strategies, and with SE Ranking’s continuously updated system we are able to use this data to help our clients succeed.
Does this article have an excessive amount of ads that distract from or interfere with the main content? (OPTIMISE FOR SATISFACTION FIRST – CONVERSION SECOND – do not let the conversion get in the way of satisfying the INTENT of the page. For example – if you rank with INFORMATIONAL CONTENT with a purpose to SERVE those visitors – the visitor should land on your destination page and not be deviated from the PURPOSE of the page – and that was informational, in this example – to educate. SO – educate first – beg for social shares on those articles – and leave the conversion on Merit and slightly more subtle influences rather than massive banners or whatever that annoy users). We KNOW ads (OR DISTRACTING CALL TO ACTIONS) convert well at the top of articles – but Google says it is sometimes a bad user experience. You run the risk of Google screwing with your rankings as you optimise for conversion so be careful and keep everything simple and obvious.
Google is a link-based search engine. Google doesn’t need content to rank pages but it needs content to give to users. Google needs to find content and it finds content by following links just like you do when clicking on a link. So you need first to make sure you tell the world about your site so other sites link to yours. Don’t worry about reciprocating to more powerful sites or even real sites – I think this adds to your domain authority – which is better to have than ranking for just a few narrow key terms.
A lot of optimisation techniques that are in the short term effective at boosting a site’s position in Google are against Google’s guidelines. For example, many links that may have once promoted you to the top of Google, may, in fact, today be hurting your site and its ability to rank high in Google. Keyword stuffing might be holding your page back. You must be smart, and cautious, when it comes to building links to your site in a manner that Google *hopefully* won’t have too much trouble with, in the FUTURE. Because they will punish you in the future.
Provide full functionality on all devices. Mobile users expect the same functionality - such as commenting and check-out - and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata - such as titles, descriptions, link-elements, and other meta-tags - on all versions of the pages.

QUOTE: “You always need textual content on-page, regardless of what other kinds of content you might have. If you’re a video-hosting site, you still need things like titles, headings, text, links, etc. The same goes for audio-hosting sites. Make it easy for search engines to understand your content & how it’s relevant to users, and they’ll be able to send you relevant traffic. If you make it hard for search engines to figure out what your pages are about, it would be normal for them to struggle to figure out how your site is relevant for users.” John Mueller, Google 2019
Note that Google is pretty good these days at removing any special characters you have in your page title – and I would be wary of trying to make your title or Meta Description STAND OUT using special characters. That is not what Google wants, evidently, and they do give you a further chance to make your search snippet stand out with RICH SNIPPETS and SCHEMA mark-up.
QUOTE: “common with forums is low-quality user-generated content. If you have ways of recognizing this kind of content, and blocking it from indexing, it can make it much easier for algorithms to review the overall quality of your website. The same methods can be used to block forum spam from being indexed for your forum. Depending on the forum, there might be different ways of recognizing that automatically, but it’s generally worth finding automated ways to help you keep things clean & high-quality, especially when a site consists of mostly user-generated content.” John Mueller, Google
Some pages are designed to manipulate users into clicking on certain types of links through visual design elements, such as page layout, organization, link placement, font color, images, etc. We will consider these kinds of pages to have deceptive page design. Use the Lowest rating if the page is deliberately designed to manipulate users to click on Ads, monetized links, or suspect download links with little or no effort to provide helpful MC.
To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect32 from non-preferred URLs to the dominant URL is a good solution for this. You may also use canonical URL or use the rel="canonical"33 link element if you cannot redirect.
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