The SERP is the front-end to Google's multi-billion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time.

Companies often use email marketing to re-engage past customers, but a “Where’d You Go? Want To Buy This?” message can come across as aggressive, and you want to be careful with your wording to cultivate a long-term email subscriber. This is why JetBlue’s one year re-engagement email works so well -- it uses humor to convey a sense of friendliness and fun, while simultaneously reminding an old email subscriber they might want to check out some of JetBlue’s new flight deals.


Digital marketing terminology can be one of the greatest barriers to the industry for small business owners and marketing novices. The Emergent Digital team has worked with those in the Nonprofit sector and have found a similar trend. Let’s face it: we use confusing jargon that very few outside our industry can understand. Below, we delve into SEO, SEM, SMM, which are the most popular commonly-used terms in our field today.
The one thing i had on my mind outside of this list is keeping websites organized, somewhat simple, and pointing value to the right places. Britney's removal of thousands of low-quality pages that delivered results were an indicator of the importance of this. Google realizes that a few years back folks were just creating content thinking it would get them ranked, and their indexes were getting populated with pages that were worthless. I think organization and tidying up outdated posts/pages on sites will be rewarded.
The key distinction is that SEM is a broader strategy which combines paid search and SEO tactics. So, if you set up a PPC advertisement, but don't take steps to optimize the ad or the website it links to, this is a standard example of paid search. However, if you optimize your site and your search content with solid keywords, then you put money behind it to boost it on targeted audience's search pages, then you're dabbling in SEM.
×