Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
Thick & Unique Content – There is no magic number in terms of word count, and if you have a few pages of content on your site with a handful to a couple hundred words you won’t be falling out of Google’s good graces, but in general recent Panda updates in particular favor longer, unique content. If you have a large number (think thousands) of extremely short (50-200 words of content) pages or lots of duplicated content where nothing changes but the page’s title tag and say a line of text, that could get you in trouble. Look at the entirety of your site: are a large percentage of your pages thin, duplicated and low value? If so, try to identify a way to “thicken” those pages, or check your analytics to see how much traffic they’re getting, and simply exclude them (using a noindex meta tag) from search results to keep from having it appear to Google that you’re trying to flood their index with lots of low value pages in an attempt to have them rank.
Ever hovered over a tab on your browser? That short phrase that pops up under your mouse is the title of the page. While the description is not visible, it too is very important for search engines! In fact, the title and description are among the first things Google uses to determine your site’s rank. Plus – once your site doesshow up in a search results page, web surfers will read your title and description to learn what your site is about and decide whether or not to check it out.
That content CAN be on links to your own content on other pages, but if you are really helping a user understand a topic – you should be LINKING OUT to other helpful resources e.g. other websites.A website that does not link out to ANY other website could be interpreted accurately to be at least, self-serving. I can’t think of a website that is the true end-point of the web.
Search engine robots crawl the web and create an index. And it doesn’t hurt to help them a bit. Yoast SEO rolls out the red carpet for the search bots, making it super easy to crawl your site and find everything. Basically, the WordPress plugin takes care of all the technical stuff for you. But hey, if technical tweaking is your thing – more power to you. With Yoast SEO, you can edit your robots.txt and .htaccess files, clean up your URLs and generate and update your sitemaps.
Upgrading to Yoast SEO Premium (formerly known as WordPress SEO by Yoast Premium) gives you a full year access to our wonderful and knowledgeable support team. You can email them your questions about the use of the plugin or your problems in setting it up and they’ll assist you! You can always choose to renew your subscription to keep getting the 24/7 support. Every renewal gives you another year of free support.
The depth of your articles impresses and amazes me. I love all the specific examples and tool recommendations. You discuss the importance of backlinks. How important is it to use a tool to list you on directories (Yext, Moz Local, Synup or JJUMP)? Will Google penalize you for listing on unimportant directories? Is it better to avoid these tools and get backlinks one at a time and avoid all but a few key directories?
Google is a link-based search engine. Google doesn’t need content to rank pages but it needs content to give to users. Google needs to find content and it finds content by following links just like you do when clicking on a link. So you need first to make sure you tell the world about your site so other sites link to yours. Don’t worry about reciprocating to more powerful sites or even real sites – I think this adds to your domain authority – which is better to have than ranking for just a few narrow key terms.
QUOTE: “How do I move from one domain to another domain and try to preserve the rankings as best as possible?…do a 301 permanent redirect to the new location (assuming that you’re you’re moving for all time and eternity so this is the good case for a permanent or 301 redirect if you were planning to undo this later or it’s temporary then you’d use a 302 redirect)…. search engines should be able to follow the trail of all the 301 redirects” Matt Cutts, Google
Understand and accept why Google ranks your competition above you – they are either: more relevant and more popular, more relevant and more reputable, better user experience or manipulating backlinks better than you. Understand that everyone at the top of Google falls into those categories and formulate your own strategy to compete – relying on Google to take action on your behalf is VERY probably not going to happen.
I’ve always thought if you are serious about ranking – do so with ORIGINAL COPY. It’s clear – search engines reward good content it hasn’t found before. It indexes it blisteringly fast, for a start (within a second, if your website isn’t penalised!). So – make sure each of your pages has enough text content you have written specifically for that page – and you won’t need to jump through hoops to get it ranking.
QUOTE: “Another problem we were having was an issue with quality and this was particularly bad (we think of it as around 2008 2009 to 2011) we were getting lots of complaints about low-quality content and they were right. We were seeing the same low-quality thing but our relevance metrics kept going up and that’s because the low-quality pages can be very relevant. This is basically the definition of a content farm in our in our vision of the world so we thought we were doing great our numbers were saying we were doing great and we were delivering a terrible user experience and turned out we weren’t measuring what we needed to so what we ended up doing was defining an explicit quality metric which got directly at the issue of quality it’s not the same as relevance …. and it enabled us to develop quality related signals separate from relevant signals and really improve them independently so when the metrics missed something what ranking engineers need to do is fix the rating guidelines… or develop new metrics.” Paul Haahr, Google 2016
QUOTE: “Some things don’t change — users’ expectations, in particular. The popups of the early 2000s have reincarnated as modal windows, and are hated just as viscerally today as they were over a decade ago. Automatically playing audio is received just as negatively today. The following ad characteristics remained just as annoying for participants as they were in the early 2000s: Pops up – Slow loading time – Covers what you are trying to see – Moves content around – Occupies most of the page – Automatically plays sound.” Therese Fessenden, Nielsen Norman Group 2017
Another example when the “nofollow" attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget. Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a webmaster may not control. If removing such unwanted links from the widget is not possible, you can always disable them with “nofollow" attribute. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet.
“Not only is the report beautiful, but it shows all of the pertinent information required for a SEO site audit, and then some. This report pointed out some metrics and server vulnerabilities that other audit companies (WooRank, SEO Powersuite, iBusines Promoter) just did not mention. The web interface for the reporting is great, simple and easy to use. Reports are saved in the portal for later use, which is also great. Overall, I think this product looks great and I plan to use it as the main bulk of my SEO auditing as a SEO consultant.”
Keyword analysis. From nomination, further identify a targeted list of keywords and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each keyword. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
QUOTE: “Starting April 21 (2015), we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices”. GOOGLE
You might have heard about Google Panda and Google Penguin – two major updates to Google’s search algorithm. Google also makes minor changes to its algorithm 500-600 times a year. We update the Yoast SEO plugin every 2 weeks. That way you’re sure that your website is optimized for Google’s most recent version of its algorithm. Updates and upgrades on our Premium plugin are only available with a valid subscription.
QUOTE: “Keyword Stuffed” Main Content Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.” Google Search Quality Evaluator Guidelines 2017
The biggest advantage any one provider has over another is experience and resource. The knowledge of what doesn’t work and what will hurt your site is often more valuable than knowing what will give you a short-lived boost. Getting to the top of Google is a relatively simple process. One that is constantly in change. Professional SEO is more a collection of skills, methods and techniques. It is more a way of doing things, than a one-size-fits-all magic trick.
Provide full functionality on all devices. Mobile users expect the same functionality - such as commenting and check-out - and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata - such as titles, descriptions, link-elements, and other meta-tags - on all versions of the pages.
At SEO Analysis you will receive personalized service. Your search engine optimization consultant will review your company's website and provide you with a complete search engine optimization analysis. This analysis is based on current search engine standards and your site. The analysis will include the proper techniques for better search engine placement based on the current search engine standards.
I used to think it could take more to get a subfolder trusted than say an individual file and I guess this sways me to use files on most websites I created (back in the day). Once subfolders are trusted, it’s 6 or half a dozen, what the actual difference is in terms of ranking in Google – usually, rankings in Google are more determined by how RELEVANT or REPUTABLE a page is to a query.
QUOTE: “alt attribute should be used to describe the image. So if you have an image of a big blue pineapple chair you should use the alt tag that best describes it, which is alt=”big blue pineapple chair.” title attribute should be used when the image is a hyperlink to a specific page. The title attribute should contain information about what will happen when you click on the image. For example, if the image will get larger, it should read something like, title=”View a larger version of the big blue pineapple chair image.” John Mueller, Google 2008
Internal linking is extremely important because it helps search engines to understand your site structure. But adding links by hand is slow, tedious and downright annoying. With the internal linking feature in Yoast SEO Premium, that’s a thing of the past. This feature analyzes your text and suggests links to related posts – as you write. Taking all the hassle out of internal linking. Yeah, we’re pretty happy about it too.
SEOptimer is a free SEO Audit Tool that will perform a detailed SEO Analysis across 100 website data points, and provide clear and actionable recommendations for steps you can take to improve your online presence and ultimately rank better in Search Engine Results. SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients.