If you link out to irrelevant sites, Google may ignore the page, too – but again, it depends on the site in question. Who you link to, or HOW you link to, REALLY DOES MATTER – I expect Google to use your linking practices as a potential means by which to classify your site. Affiliate sites, for example, don’t do well in Google these days without some good quality backlinks and higher quality pages.
QUOTE: “The score is determined from quantities indicating user actions of seeking out and preferring particular sites and the resources found in particular sites. *****A site quality score for a particular site**** can be determined by computing a ratio of a numerator that represents user interest in the site as reflected in user queries directed to the site and a denominator that represents user interest in the resources found in the site as responses to queries of all kinds The site quality score for a site can be used as a signal to rank resources, or to rank search results that identify resources, that are found in one site relative to resources found in another site.” Navneet Panda, Google, 2015
According to the U.S. Commerce Department, consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Forrester predicts that online sales will account for 17% of all US retail sales by 2022. And digital advertising is also growing strongly; According to Strategy Analytics, in 2017 digital advertising was up 12%, accounting for approximately 38% of overall spending on advertising, or $207.44 billion.
Google has a LONG list of technical requirements it advises you meet, on top of all the things it tells you NOT to do to optimise your website. Meeting Google’s technical guidelines is no magic bullet to success – but failing to meet them can impact your rankings in the long run – and the odd technical issue can actually severely impact your entire site if rolled out across multiple pages.

QUOTE: “For instance, we would see a lot of low-quality posts in a forum. We would index those low-quality pages. And we’d also see a lot of really high-quality posts, with good discussions, good information on those pages. And our algorithms would be kind of stuck in a situation with, well, there’s a lot of low-quality content here, but there’s also a lot of high-quality content here. So how should we evaluate the site overall? And usually, what happens is, our algorithms kind of find some middle ground……. what you’d need to do to, kind of, move a step forward, is really try to find a way to analyze the quality of your content, and to make sure that the high-quality content is indexed and that the lower-quality content doesn’t get indexed by default.” John Mueller, Google 2014
Naturally, business owners want to rank for lots of keywords in organic listings with their website. The challenge for webmasters and SEO is that Google doesn’t want business owners to rank for lots of keywords using auto-generated content especially when that produces A LOT of pages on a website using (for instance) a list of keyword variations page-to-page.
If you’re new to internet marketing and wish to get online as quickly and inexpensively as possible you can start with a social media platform like Facebook - you can create a business Facebook page in less than an hour. However, if you want more control over your online presence, a customized website is more appropriate. Ideally you should have both a website and a social media presence, with each linking to the other.
Both require knowing your audience. To succeed at both strategies, you must have a good understanding of your audience and how they act. By using buyer personas and psychographic segmentation, you can get to know your audience, discover what their needs are, and what they are searching for. Then you can create valuable content that shows up when they go looking for solutions related to your brand.
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
QUOTE: The manual actions team… can look at the labels on the on the links or a site gets. Basically, we have tons of link labels; for example, it’s a footer link, basically, that has a lot lower value than an in-content link. Then another label would be a Penguin real-time label. If they see that most of the links are Penguin real-time labelled, then they might actually take a deeper look and see what the content owner is trying to do.” Gary Illyes, Google 2016
QUOTE: “7.4.3 Automatically ­Generated Main Content Entire websites may be created by designing a basic template from which hundreds or thousands of pages are created, sometimes using content from freely available sources (such as an RSS feed or API). These pages are created with no or very little time, effort, or expertise, and also have no editing or manual curation. Pages and websites made up of auto­generated content with no editing or manual curation, and no original content or value added for users, should be rated Lowest.” Google Search Quality Evaluator Guidelines, 2017
Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get. If you own a golf shop, for example, you might want to rank for "new clubs" — but if you're not careful, you might end up attracting traffic that's interested in finding a new place to dance after dark.
With my experience, about 65% of my traffic comes from search engines, & the rest is from social sites that include referrals & direct traffic. Communicating with similar kind of blogger is the best way to get traffic. It’s just like going to relevant sites comes under the micro niche site to you and ultimately making you get the direct quality traffic to you. Anyhow, it will then affect our keyword ranking and PageRank according to the Google guidelines. To get higher search rankings, you need not only focus on SEO but other factors to make you drive more attention to readers online. Thanks for this page, that will help me a lot and for other newbies too…
Google WILL classify your site when it crawls and indexes your site – and this classification can have a DRASTIC effect on your rankings. It’s important for Google to work out WHAT YOUR ULTIMATE INTENT IS – do you want to be classified as a thin affiliate site made ‘just for Google’, a domain holding page or a small business website with a real purpose? Ensure you don’t confuse Google in any way by being explicit with all the signals you can – to show on your website you are a real business, and your INTENT is genuine – and even more important today – FOCUSED ON SATISFYING A VISITOR.
The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by harnessing the power of enterprise digital marketing. In the modern age, every online entity must have a digital marketing strategy to be competitive in the internet marketplace. However, digital marketing trends are always changing. What works today may be obsolete tomorrow. Furthermore, the popular terms of the month can seem outdated in the next.
QUOTE: “News and current events: news about important topics such as international events, business, politics, science, technology, etc. Keep in mind that not all news articles are necessarily considered YMYL (e.g., sports, entertainment, and everyday lifestyle topics are generally not YMYL). Please use your judgment and knowledge of your locale. ● Civics, government, and law: information important to maintaining an informed citizenry, such as information about voting, government agencies, public institutions, social services, and legal issues (e.g., divorce, child custody, adoption, creating a will, etc.). ● Finance: financial advice or information regarding investments, taxes, retirement planning, loans, banking, or insurance, particularly webpages that allow people to make purchases or transfer money online. ● Shopping: information about or services related to research or purchase of goods/services, particularly webpages that allow people to make purchases online. ● Health and safety: advice or information about medical issues, drugs, hospitals, emergency preparedness, how dangerous an activity is, etc. ● Groups of people: information about or claims related to groups of people, including but not limited to those grouped on the basis of race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender or gender identity. ● Other: there are many other topics related to big decisions or important aspects of people’s lives which thus may be considered YMYL, such as fitness and nutrition, housing information, choosing a college, finding a job, etc.” Google Search Quality Evaluator Guidelines 2019
You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.
QUOTE: “There’s probably always gonna be a little bit of room for keyword research because you’re kind of providing those words to users. And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.  So I don’t see these things going away completely but I’m sure search engines will get better over time to understand more than just the words on a page.” John Mueller, Google 2020
QUOTE: “An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes it’s easier to take a series of smaller steps instead of jumping to your final goal in one leap.” Matt Cutts, Google 2006
QUOTE: “One of the difficulties of running a great website that focuses on UGC is keeping the overall quality upright. Without some level of policing and evaluating the content, most sites are overrun by spam and low-quality content. This is less of a technical issue than a general quality one, and in my opinion, not something that’s limited to Google’s algorithms. If you want to create a fantastic experience for everyone who visits, if you focus on content created by users, then you generally need to provide some guidance towards what you consider to be important (and sometimes, strict control when it comes to those who abuse your house rules). When I look at the great forums & online communities that I frequent, one thing they have in common is that they (be it the owners or the regulars) have high expectations, and are willing to take action & be vocal when new users don’t meet those expectations.” John Mueller, Google 2016
All you need to notice from this kind of articles is what I & most of the others newbies focusing on the SEO link-building. I have seen many bloggers spending time on different ways of SEO link building instead of providing the value to the content and its social promotions. You may call it ignoring the Google, but we all know that the Google bot doesn’t ignore anchored dofollow or nofollow backlinks to calculate your PageRank.
Social Media Marketing: In an increasingly connected world where consumers expect the companies they do business with to engage with them, social media is an ideal way to interact with prospects and customers. The key to social media marketing success is focusing on the platforms where you're most likely to find your target market, whether it's Instagram, Twitter, LinkedIn, Facebook, or Pinterest. To make sure you're not wasting time with your social media efforts, develop a strategy and content plan, and research tools that will help make the posting easier, such as Hootsuite or Buffer.
In an evolving mobile-first web, we can utilize pre-empting solutions to create winning value propositions, which are designed to attract and satisfy search engine crawlers and keep consumers happy. I'll outline a strategy and share tactics that help ensure increased organic reach, in addition to highlighting smart ways to view data, intent, consumer choice theory and crawl optimization.

According to Statistica, 76% of the U.S. population has at least one social networking profile and by 2020 the number of worldwide users of social media is expected to reach 2.95 billion (650 million of these from China alone). Of the social media platforms, Facebook is by far the most dominant - as of the end of the second quarter of 2018 Facebook had approximately 2.23 billion active users worldwide (Statistica). Mobile devices have become the dominant platform for Facebook usage - 68% of time spent on Facebook originates from mobile devices. Other popular social media platforms for marketing include WhatsApp, WeChat, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
We’ve used other tools in the past, but SE Ranking offers more up-to-date data and information, which benefits our agency and clients. SE Ranking allows us to access historical data with just a few clicks without ever having to leave the interface. From daily ranking updates to current search volume trends, there are numerous aspects that are essential when formulating client strategies, and with SE Ranking’s continuously updated system we are able to use this data to help our clients succeed.

When optimising a title, you are looking to rank for as many terms as possible, without keyword stuffing your title. Often, the best bet is to optimise for a particular phrase (or phrases) – and take a more long-tail approach. Note that too many page titles and not enough actual page text per page could lead to doorway page type situations. A highly relevant unique page title is no longer enough to float a page with thin content. Google cares WAY too much about the page text content these days to let a good title hold up a thin page on most sites.
This helpful tool scans your backlink profile and turns up a list of contact information for the links and domains you'll need to reach out to for removal. Alternatively, the tool also allows you to export the list if you wish to disavow them using Google's tool. (Essentially, this tool tells Google not to take these links into account when crawling your site.)
We’ve used other tools in the past, but SE Ranking offers more up-to-date data and information, which benefits our agency and clients. SE Ranking allows us to access historical data with just a few clicks without ever having to leave the interface. From daily ranking updates to current search volume trends, there are numerous aspects that are essential when formulating client strategies, and with SE Ranking’s continuously updated system we are able to use this data to help our clients succeed.
QUOTE: “We do use it for ranking, but it’s not the most critical part of a page. So it’s not worthwhile filling it with keywords to hope that it works that way. In general, we try to recognise when a title tag is stuffed with keywords because that’s also a bad user experience for users in the search results. If they’re looking to understand what these pages are about and they just see a jumble of keywords, then that doesn’t really help.” John Mueller, Google 2016
If you take money online, in any way, you NEED to have an accessible and satisfying ‘customer service’ type page. Google says, “Contact information and customer service information are extremely important for websites that handle money, such as stores, banks, credit card companies, etc. Users need a way to ask questions or get help when a problem occurs. For shopping websites, we’ll ask you to do some special checks. Look for contact information—including the store’s policies on payment, exchanges, and returns. “ Google urges quality raters to be a ‘detective’ in finding this information about you – so it must be important to them.

The higher the search volume for a given keyword or keyword phrase, the more work is typically required to achieve higher rankings. This is often referred to as keyword difficulty and occasionally incorporates SERP features; for example, if many SERP features (like featured snippets, knowledge graph, carousels, etc) are clogging up a keyword’s result page, difficulty will increase. Big brands often take up the top 10 results for high-volume keywords, so if you’re just starting out on the web and going after the same keywords, the uphill battle for ranking can take years of effort.
QUOTE: “I don’t think we even see what people are doing on your website if they’re filling out forms or not if they’re converting to actually buying something so if we can’t really see that then that’s not something that we’d be able to take into account anyway. So from my point of view that’s not something I’d really treat as a ranking factor. Of course if people are going to your website and they’re filling out forms or signing up for your service or for a newsletter then generally that’s a sign that you’re doing the right things.”. John Mueller, Google 2015

Critics will point out the higher the cost of expert SEO, the more cost-effective Adwords becomes, but Adwords will only get more expensive, too. At some point, if you want to compete online, your going to HAVE to build a quality website, with a unique offering to satisfy returning visitors – the sooner you start, the sooner you’ll start to see results.
Technical SEO optimizes the non-content elements of a website and the website as a whole to improve its backend structure and foundation. These strategies relate to: site speed, mobile friendliness, indexing, crawlability, site architecture, structured data, and security. Technical SEO improves both user and search crawler experience, which leads to higher search rankings.

SEM results show to a select target audience. SEO results do not. While successful SEO and SEM strategies are driven by a plan to connect with a select audience, you can only specify that target audience through SEM. Through SEM, you can (depending on the publisher) select what audiences you want to see the search results by assigning filters based on age, location, income, habits, and more. Through SEO, you cannot specifically choose who will see your search results.
Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now -- and reap the benefits for later.
Comparing your Google Analytics data side by side with the dates of official algorithm updates is useful in diagnosing a site health issue or traffic drop. In the above example, a new client thought it was a switch to HTTPS and server downtime that caused the drop when it was actually the May 6, 2015, Google Quality Algorithm (originally called Phantom 2 in some circles) that caused the sudden drop in organic traffic – and the problem was probably compounded by unnatural linking practices. (This client did eventually receive a penalty for unnatural links when they ignored our advice to clean up).
Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Googlebot doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is "mobile-friendly," and therefore not properly serve it to mobile searchers.

Hi Noya, all the info suggests that dwell time IS taken into account in search ranking, and we know that Google measures time on page and bounce rate in Analytics, too. Plus the search engine gets smarter all the time. With the machine learning component of RankBrain, we wouldn’t be surprised if Google can tell the difference between sites where visitors stick around, bounces where the visitor gets an answer immediately, and bounces where the visitor keeps searching.


The SERP is the front-end to Google's multi-billion dollar consumer research machine. They know what searchers want. In this data-heavy talk, Rob will teach you how to uncover what Google already knows about what web searchers are looking for. Using this knowledge, you can deliver the right content to the right searchers at the right time, every time.
Are you just launching your first website and creating your initial online footprint to promote your product or service? Then you’ll likely need immediate visibility in search until you build up your organic credibility. With a strategic PPC campaign, you'll be able to achieve this. What you shouldn't do, though, is rely strictly on PPC over the long-term while ignoring organic SEO. You still need to create great content that visitors will want to engage with once they get to your website.
Clear view of rankings and postions, site audit tool for quick scan and backlink checker are very usefull. I use it a lot and also use the lead generator to get a free scan for potential clients wich runs automated when they fill in te form. The dashboard gives you a good view of changes in traffic and positions. The marketing plan is i bit simple but it gives you some direction of what to do first on the website and you can also check the boxes when you finished a task wich works very well

QUOTE: “If you have a manual action against your site for unnatural links to your site, or if you think you’re about to get such a manual action (because of paid links or other link schemes that violate our quality guidelines), you should try to remove those links from the other site. If you can’t get these links removed, then you should disavow those links to your website.“ Google Webmaster Guidelines 2020
Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be. You'll probably have to pay for this. You will probably have to give them read-only access to your site on Search Console. (At this stage, don't grant them write access.) Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.
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