After a while, Google will know about your pages, and keep the ones it deems ‘useful’ – pages with original content, or pages with a lot of links to them. The rest will be de-indexed. Be careful – too many low-quality pages on your site will impact your overall site performance in Google. Google is on record talking about good and bad ratios of quality content to low-quality content.
If you are using Responsive Web Design, use meta name="viewport" tag to tell the browser how to adjust the content. If you use Dynamic Serving, use the Vary HTTP header to signal your changes depending on the user-agent. If you are using separate URLs, signal the relationship between two URLs by tag with rel="canonical" and rel="alternate" elements.
A satisfying UX is can help your rankings, with second-order factors taken into consideration. A poor UX can seriously impact your human-reviewed rating, at least. Google’s punishing algorithms probably class pages as something akin to a poor UX if they meet certain detectable criteria e.g. lack of reputation or old-school SEO stuff like keyword stuffing a site.
According to Statistica, 76% of the U.S. population has at least one social networking profile and by 2020 the number of worldwide users of social media is expected to reach 2.95 billion (650 million of these from China alone). Of the social media platforms, Facebook is by far the most dominant - as of the end of the second quarter of 2018 Facebook had approximately 2.23 billion active users worldwide (Statistica). Mobile devices have become the dominant platform for Facebook usage - 68% of time spent on Facebook originates from mobile devices. Other popular social media platforms for marketing include WhatsApp, WeChat, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
NOTE, in 2020, the HTML title element you choose for your page, may not be what Google chooses to include in your SERP snippet. The search snippet title and description is very much QUERY & DEVICE dependent these days. Google often chooses what it thinks is the most relevant title for your search snippet, and it can use information from your page, or in links to that page, to create a very different SERP snippet title.
Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.
Google recommends that all websites use https:// when possible. The hostname is where your website is hosted, commonly using the same domain name that you'd use for email. Google differentiates between the "www" and "non-www" version (for example, "www.example.com" or just "example.com"). When adding your website to Search Console, we recommend adding both http:// and https:// versions, as well as the "www" and "non-www" versions.
Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now -- and reap the benefits for later.
QUOTE: “As the Googlebot does not see [the text in the] the images directly, we generally concentrate on the information provided in the “alt” attribute. Feel free to supplement the “alt” attribute with “title” and other attributes if they provide value to your users! So for example, if you have an image of a puppy (these seem popular at the moment ) playing with a ball, you could use something like “My puppy Betsy playing with a bowling ball” as the alt-attribute for the image. If you also have a link around the image, pointing a large version of the same photo, you could use “View this image in high-resolution” as the title attribute for the link.” John Mueller, Google 2008
SEM is a broader term than SEO, and is used to encompass different options available to use a search engine’s technology, including paid ads. SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines. It includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.
Google will select the best title it wants for your search snippet – and it will take that information from multiple sources, NOT just your page title element. A small title is often appended with more information about the domain. Sometimes, if Google is confident in the BRAND name, it will replace it with that (often adding it to the beginning of your title with a colon, or sometimes appending the end of your snippet title with the actual domain address the page belongs to).
Determine who your main online competitors are. Research how they work, how they market and how big of a market share you believe they have. Sign up for e-newsletters, research their press releases and determine the strengths and weaknesses of each online competitor. You may even need to purchase something from them in order to understand how they complete their sales process.
Important: The Lowest rating is appropriate if all or almost all of the MC on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source. Important: The Lowest rating is appropriate if all or almost all of the MC on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source.