QUOTE: “We expect Ads and SC to be visible. However, some Ads, SC, or interstitial pages (i.e., pages displayed before or after the content you are expecting) make it difficult to use the MC. Pages with Ads, SC, or other features that distract from or interrupt the use of the MC should be given a Low rating.” Google Search Quality Evaluator Guidelines 2019
QUOTE: “How do I move from one domain to another domain and try to preserve the rankings as best as possible?…do a 301 permanent redirect to the new location (assuming that you’re you’re moving for all time and eternity so this is the good case for a permanent or 301 redirect if you were planning to undo this later or it’s temporary then you’d use a 302 redirect)…. search engines should be able to follow the trail of all the 301 redirects” Matt Cutts, Google
When using the Keyword Explorer, Ahrefs will also produce the "parent topic" of the keyword you looked up, as you can see in the screenshot above, underneath the Keyword Difficulty meter. A keyword's parent topic is a broader keyword with higher search volume than your intended keyword, but likely has the same audience and ranking potential -- giving you more a valuable SEO opportunity when optimizing a particular blog post or webpage.
The Java program is fairly intuitive, with easy-to-navigate tabs. Additionally, you can export any or all of the data into Excel for further analysis. So say you're using Optify, Moz, or RavenSEO to monitor your links or rankings for specific keywords -- you could simply create a .csv file from your spreadsheet, make a few adjustments for the proper formatting, and upload it to those tools.
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
******” Quote from Google: One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low-quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low-quality pages to a different domain could eventually help the rankings of your higher-quality content. GOOGLE ******
Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Content should be factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish.
QUOTE: “I don’t think we even see what people are doing on your website if they’re filling out forms or not if they’re converting to actually buying something so if we can’t really see that then that’s not something that we’d be able to take into account anyway. So from my point of view that’s not something I’d really treat as a ranking factor. Of course if people are going to your website and they’re filling out forms or signing up for your service or for a newsletter then generally that’s a sign that you’re doing the right things.”. John Mueller, Google 2015
Content Marketing: Writing articles or blog posts related to your business and submitting them to be published on other websites is another great way to reach your target market for free. Although mass distribution of a single article across the web doesn't have the same SEO benefits it once had, submitting exclusive articles to a specific site can still reap many rewards including SEO, boosting your credibility, and reaching a market that might not otherwise know about you. Because writing can be time-consuming, you may want to consider how you can repurpose what you write into other forms of content or with new angles for other audiences.
Google and Bing use a crawler (Googlebot and Bingbot) that spiders the web looking for new links to find. These bots might find a link to your homepage somewhere on the web and then crawl and index the pages of your site if all your pages are linked together. If your website has an XML sitemap, for instance, Google will use that to include that content in its index. An XML sitemap is INCLUSIVE, not EXCLUSIVE. Google will crawl and index every single page on your site – even pages out with an XML sitemap.
Let's say, for example, you're researching the keyword "how to start a blog" for an article you want to create. "Blog" can mean a blog post or the blog website itself, and what a searcher's intent is behind that keyword will influence the direction of your article. Does the searcher want to learn how to start an individual blog post? Or do they want to know how to actually launch a website domain for the purposes of blogging? If your content strategy is only targeting people interested in the latter, you'll need to make sure of the keyword's intent before committing to it.
QUOTE: “Medium pages achieve their purpose and have neither high nor low expertise, authoritativeness, and trustworthiness. However, Medium pages lack the characteristics that would support a higher quality rating. Occasionally, you will find a page with a mix of high and low quality characteristics. In those cases, the best page quality rating may be Medium.” Google Quality Evaluator Guidelines, 2017
The reality in 2020 is that if Google classifies your duplicate content as THIN content, or MANIPULATIVE BOILER-PLATE or NEAR DUPLICATE ‘SPUN’ content, then you probably DO have a severe problem that violates Google’s website performance recommendations and this ‘violation’ will need ‘cleaned’ up – if – of course – you intend to rank high in Google.
Provide full functionality on all devices. Mobile users expect the same functionality - such as commenting and check-out - and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata - such as titles, descriptions, link-elements, and other meta-tags - on all versions of the pages.